R e b e c c a M o r g a n ' s
Insights & Information
March/April 2009
RM photo

Rebecca Morgan, CSP, CMC
Certified Speaking Professional
Certified Management Consultant

Developing your key talent for strategic growth

408/998-7977
Rebecca@RebeccaMorgan.com
www.RebeccaMorgan.com
Grow Your Key Talent
blog

Calming Upset Customers

Could your sales force use new or refined skills to close more sales? Professional Selling: Practical Secrets for Successful Sales has been used as the corporate sales guide for many companies.

Discover more info on live presentations or the book.
Get a Deal if I'm Working Near You!

You can save money by piggybacking with my other clients. If you want to explore what I could do to help your people be more effective, contact me ASAP so I can work you into my travel schedule.

Or get several companies together for a presentation. Or gift your clients with a presentation for their teams.

April 4 New Orleans
April 18 Vancouver
April ? Brunei

May 2 Batam, Indonesia (public: Interpersonal Communication)
May 4 Singapore (available)
May 5 S'pore (public: Time Management Triumphs)
May 6 S'pore HR Summit (Using Gimmicks, Games & Gizmos To Enhance Learning)
May 7 S'pore (TBD)
May 8 S'pore (in-house)
May 11-12 KL, Malaysia (public: Effective Customer Communication)
May 13-15 (hold for SE Asia)

June 12-13 Tulsa, OK
June 12-13 Wichita
July 18-21 Phoenix
Aug. 31-Sept. 4 Malaysia (hold)
Joint Venture with Your Association?

If you are on the staff or board of a national association and would like to explore how I could help increase your non-dues income, give me a call ASAP.

Calming Upset CustomersFind out more about how to calm down your upset customers with professionalism, either through live training or the book.
Give Us a Call!

We're always happy to brainstorm with you.

408/998-7977
Sales Skills for Non-Sales Staff

In this economy, every employee must become a salesperson. You can't afford to have anyone on staff who isn't doing some marketing effort.

You may think that accounting, HR, facilities, and other support staff are immune from cementing relationships with customers, encouraging current clients to buy more, or unearthing new opportunities. Even engineers, manufacturing workers and receptionists can have a sales attitude. When trained and incented, these people can become solid lead generators.

But how do you turn someone who doesn't have a sales personality into one who seeks out and seizes sales possibilities? That's where we come in. We partner with you to develop a meaningful reward system and give them the knowledge and skills to take the plunge. The concepts can be easy, like expanding their connections in LinkedIn to encouraging them to have upsell conversations whenever they interact with a customer.

When people understand that they are not only helping your current and potential customers, but are possibly saving their own jobs, they are motivated to act! But only when given the right resources to be successful in their attempts.

For more information on how this program could benefit you, click here.
Is Training Punishment for Your People?

Last summer I read an article about US Airways pilots who, because of the increase in fuel prices, were forced to take fuel-management courses if they ordered an extra few minutes of fuel for their flights.

One former Continental pilot, Bruce Meyer, said he had to hide that he was putting a safety cushion of fuel on board.

Then US Airways pilots took out an ad that said the airline "embarked on a program of intimidation to pressure your captain to reduce fuel loads." Senior pilots -- those who are well aware of the vagaries of flights -- were targeted for fuel conservation training.

Their punishment was training!

Read how to position your training positively, not as punishment.
Effective Customer Complaint Management

Now, more than ever before, you need to ensure every customer remains a happy customer, even when there is a problem. How your staff deal with problems and complaints will determine if that customer returns, buys more and/or tells others about their experience.

My seminar "Effective Customer Complaint Management: Customer Service Excellence Strategies for Driving Customer Satisfaction, Loyalty and Experience" is a comprehensive program and can be geared toward executives determining which data to gather and mine, to managers overseeing customer complaints, to the front-line skills needed to calm down upset customers and turn them into satisfied, loyal customers.

Read how you can strategically turn complaints into an opportunity to solidify your relationship with your customers.

Do Your Staff Follow Through on Your Advertisements' Promise of Superior Service?

Companies can pay millions of dollars in advertising their superior service. But if their staff doesn't actually deliver that service, that advertising just sets up expectations that aren't met, then you get unhappy customers.

I was excited about flying Emirates Air, as my friend Randy Gage waxed on about their service. Granted, Randy flew in one of their First Class suites (private bedroom, shower available). I was in coach. Although I'd flown Singapore Air a number of times, I wanted to see how the Emirates service compared.

My 15-hour non-stop flight trip from SFO to Dubai got off to a rocky start at check in.

Read more on what happened and lessons you can apply to your organization.
Service Secrets from the World's Most Luxurious Hotel

What makes a hotel 7-star? How do the hire and train staff to ensure service literally fit for kings? Dubai's world-famous Burj Al Arab hotel holds the answers.

Read the lessons learned from the private tour I arranged with the Burj's training director as part of my 4-day class of executives on "Customer Complaint Management" in Dubai.